Planters || a nut above campaign

After dying, then coming back to life, Mr. Peanut needed a break from the spotlight. So instead Mr. Peanut gave the $5 million we would normally spend on a Super Bowl spot to people who did what we called "Little Acts of Extraordinary Substance."

We then proceed to launch Mr. Peanut’s and Planters’ new look with a handful of quick and witty spots showcasing some tasty nuts and Mr. Peanut’s charm.